We owned each card drop from art direction to social media tactic and marketing content, web, email and motion assets.
Back to School - Superdrop
See you in the hallway - Dramatize the passing-period surge of a Superdrop, the brief window when every type of Magic fan shows up at once. Different interests. Different drops. Same moment. Show the movement, the overlap, the collisions of taste and personality that happen when the bell rings and the community converges. This isn’t about getting everyone to want the same thing. It’s about capturing the electricity of everyone being there at the same time.
Cats are the Best - Superdrop
The artists behind the cats - By putting the artists front and center, the drop becomes a mini gallery of cat interpretations. Same subject with completely different takes. Fans get to explore the range of styles, pick their favorites, discuss them online and appreciate the creative personalities behind each card that they can bring into their own game play.
